Ad Campaign Looks to Honor the American Construction Worker


Ozinga Bros. Inc. (a fourth-generation family-owned ready mix concrete producer and supplier founded on the south side of Chicago in 1928) has launched the “Born to Build” ad campaign last spring to honor the American construction workers and those in the related trade. The idea was conceived in 2013 by company president Marty Ozinga IV and is launched in partnership with creative agency Cultivate Studios. The company is a huge supporter of the construction workers and has received the ‘Top 100 Workplaces” award in 2014 from the Chicago Tribune. This campaign aims to challenge the stigma that being involved in construction is not a good vocation and to redefine what it means to be a part of the construction industry, helping these greatly underestimated workers get the respect and recognition they deserve. The ad was produced with the support of local general contractors with footages taken at construction sites and local tradespeople being filmed while working.
The next phase of the campaign will focus on finding a way to maintain the drive and imagination children have about constructing and creating buildings and objects, and encouraging them to view a career in construction as something good to consider pursuing in the future. Read the full article here

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